Wiltshire Rural Housing Association is changing its name to reflect our expanded area of operation whilst creating a fresh new 'brand identity' to echo our long-term aims and objectives.
The Association was established 32 years ago and has a proven track record of providing high quality, affordable homes across rural villages in Wiltshire. Since its inception the Association has kept its name and brand identify the same. However, following the Transfer of Engagements with Kilmersdon Rural Housing Association (KRHA) in October 2015, our area of operation has expanded outside of our traditional Wiltshire boundary. We now also have properties in the Mendip and Bath and North East Somerset areas too.
At the time of transfer the Association promised that it would look to change its name to ensure our new tenants felt fully integrated with the organisation. As a result, the Board has spent time considering a range of new names and branding designs.
We are delighted to announce that, from the 1 October 2016, the Association's new name will be White Horse Housing.
The new name very much reflects our traditional base here in Wiltshire without restricting us to one particular county. Indeed, there are 24 'white horses' across Britain, with Wiltshire having 8 visible.
"We've kept the rural feel, even though our geographic spread has now changed," said Steve Warran, the Association's Chief Executive "The White Horse is synonymous with Wiltshire but also the South West. The branding has been designed to reflect the iconic white horses of the area without being too specific. Trotting through green pastures that evoke fields or a brickwork pattern, it's flexible look for the new brand moving forward, something that was lacking previously".
Work is continuing on the final brand design, newsletters and website but the new logo is shown below to give you a flavour of the new look.
We hope you like the new name and branding. We believe it is an exciting new look that will help equip the Association to grow our brand into the future.